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HERITAGE

Go-to-market. Growth. Legacy.

Build the market.Shape the experience.Leave a legacy.

Luxury · Premium · Lifestyle brands

Go-to-market, commercial acceleration and private-client experience for luxury, premium and lifestyle brands crossing the Atlantic: from Europe to North America, and from North America to Europe.

Paris · Las Vegas · Toronto

Experience built at

  • Apple
  • Porsche
  • Technogym
  • Bang & Olufsen
  • Mercedes-Benz Smart
  • Ford Motor Company
  • Netatmo
  • DxO

What we do

Three mandates, one outcome: a brand that sells on both sides of the Atlantic.

i.

Transatlantic go-to-market

For European brands entering the US or Canada, and North American brands entering France and Europe, or relaunching after a false start.

  • Market sizing and priority cities or countries
  • Entry model: DTC, wholesale, distributor or hybrid
  • Pricing and positioning against local competitors
  • Partner shortlist, negotiation and contracts
  • Launch plan with a dated path to break-even
  • Interim country leadership until the team is in place

Typical length: 3 to 9 months

ii.

Commercial acceleration

For brands already present in North America or Europe whose sales sit below potential.

  • 90-day diagnostic of channels, pricing and partner terms
  • Omnichannel redesign: showroom, e-commerce, B2B
  • Key account and retail partner plans
  • Sales team structure, targets and incentives
  • Monthly business reviews with the leadership team

Typical length: 90-day diagnostic, then quarterly

iii.

Private-client experience

For brands selling to high-net-worth clients, where service decides the sale.

  • Client journey from first contact to after-sales
  • Flagship and showroom standards
  • Clienteling programs and client events
  • Product launches and trade show presence
  • Team hiring and training to luxury service standards

Typical length: project-based

How we engage

Three ways to work together.

Project mandate

A defined scope, deliverables and fee.

Advisory retainer

A monthly seat at your leadership table.

Interim leadership

Hands-on country management while you hire.

Contact

Tell us about your brand.

A few lines on your brand and where you want to grow. We reply within two business days.

Paris · Las Vegas · Toronto

Or write to contact@heritageadvisory.co